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DIGITAL CONTENT STRATEGY
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Website analysis. Content strategy. User experience. Creative direction.
Copywriting. Brand design, guidelines, and styles.
Website building. Training. Documentation.


Partnering with Great Technology Companies


Brooks Digital logo
Evolving Web logo
IBM logo
OPIN logo
Therefore Interactive logo
Screen capture of comps page from diatribe.org

Content Strategy

What We Do

Website audits & site analyses

User experience workshops & persona creation

Content analysis & recommendations

Site map creation & evaluations

Wireframing & comps creation

Design management & creative direction

Copywriting, copyediting, content creation

Site building

Training, documentation, style guide creation

Content governance analysis & planning

Design, Communications & Analysis

How We Help

Our diverse background in design, communications, and technology guarantees project success.

We utilize our multidisciplinary skills, meticulous attention to detail, and knowledge of user experience research methods to elevate our clients’ websites from satisfactory to exceptional!

Content planning and analysis in Figma

Featuring

Recent Work

We love working with non-profits, colleges and universities, healthcare companies, and other organizations that want to make a difference in the world.

20+

Years of experience


5+

Design disciplines


4+

Content management systems


100%

Satisfied clients


0+

Completed Projects


https://www.dstigmatize.org

dStigmatize

Diabetes Education & Support

dStigmatize homepage

PROJECT SYNOPSIS
A WordPress website redesign to help site visitors understand, learn, and reduce stigma for those affected by diabetes.

ROLE
Content Strategy, User Experience, Design Management, Site Building, Training, Documentation, Messaging

*In partnership with Brooks Digital

https://www.ymcacw.org

YMCA of Columbia-Willamette

Fitness, Wellness and Memberships

YMCA of Columbia Willamette homepage

PROJECT SYNOPSIS
A major website redesign for the YMCA of Columbia-Willamette focusing on engagement and usability while leveraging the YMCA Website Services Drupal distribution.

ROLE
Content Strategy, User Experience, Design Management, Site Building, Training, Documentation, Messaging

* In partnership with Brooks Digital

https://www.timeinrange.org

Time In Range Coalition

Diabetes Education

Time in Range website homepage

PROJECT SYNOPSIS
A WordPress website built from the ground up for the Time in Range Coalition. Its goal is to educate people with diabetes and healthcare practitioners about time in range, and potentially reduce complications for those affected by diabetes.

ROLE
Content Strategy, User Experience, Documentation

* In partnership with Brooks Digital

https://gradadmissions.ocadu.ca

OCAD University

Graduate Admissions

OCAD University Graduate Admissions website homepage

PROJECT SYNOPSIS
A Drupal website redesign to better address potential incoming graduate students’ needs, missions, and paths while meeting the business goals of the university.

ROLE
Content Strategy, Messaging

* In partnership with Evolving Web

https://euc.yorku.ca

York University

Faculty of Environmental and Urban Change

York University's Faculty of environmental and urban change homepage

PROJECT SYNOPSIS
Using standard and newly created WordPress components provided by York University, this website addresses the needs of incoming students, faculty, and the community for the Faculty of Environmental and Urban Change.

ROLE
Content Strategy, User Experience, Site Building, Training, Documentation, Messaging

* In partnership with Evolving Web

https://educationondemandca-site.baxterdigital.net

Baxter Medical

Education on Demand

Baxter on Demand homepage

PROJECT SYNOPSIS
A new Drupal website designed and built to allow healthcare professionals to easily find and view educational videos and follow the latest advancements and techniques in their fields of care.

ROLE
Content Strategy, User Experience, Site Building, Training, Documentation, Messaging

* In partnership with Evolving Web

About Us

Who We Are

We pride ourselves on listening to our client’s needs, leveraging our broad knowledge and experiences in design and technology, and our reputation as masters in content strategy for online platforms.

Thumbnail image of Joanne
Joanne Crone, BID

Founder & Chief Creative Officer

Joanne is a seasoned digital content strategist, creative director, and project manager with extensive experience in content strategy, user experience, and design direction. She crafts web experiences and digital strategies that prioritize user needs while integrating business, technology, and design principles.

Collaborating with top web agencies, designers, programmers, and organizations, she focuses on making positive impacts through her work.

With a diverse background spanning industrial and architectural design, graphic design, marketing, and project management, Joanne brings a unique perspective to her projects. Her deep understanding of design, communication, user experience, and technology ensures that her work surpasses creative brief requirements while aligning with technology, business, and design goals. Leveraging her industry experience and analytical skills, she develops custom tools for site audits and analyses, using a wide range of software, programming languages, and tools.

An active member of the Drupal community for over a decade, Joanne contributes to events and stays abreast of new technologies and best practices, enhancing her contribution to the Open-Source community.